Mujeres Sembrando la Vida (MSV): Innovation is our moto!

Product innovation

We have understood the importance of having information and tools to help us make better decisions in the innovation process. Technology has impacted all sectors and it was expected that it would also reach Mujeres Sembrando la Vida with new fashion trends, designs and colors. Especially the latter, tints of colors, which for us was very difficult or complicated to combine.

In Mujeres Sembrando la Vida, innovation has been a fundamental part that enables us to sell our products.The arrival of social networks has impacted considerably in our favor; in terms of greater marketing able to reach more places. It has also challenged us with a multitude of new trends and colors that are currently being used in the world. Some of the products that we have had the most trouble with are the table runners and cushions. We have always started with the traditional techniques when creating new products in an effort to preserve these techniques because they are the soul of our products and the very essence of our culture and ancient roots.

We are very excited to work with these new changes as they have brought us benefits as well as new challenges. We used to embroider animal and flower figures with certain colors out of nature. But now the challenge is to make new designs with a collection of earth colors. We have already started working with new products and designs, which we will be happy to share with you once they are finished.